What's In A Name?
There's so much power in words...
The Proverb "life and death is in the power of the tongue" has been reigning more prevalent than ever. As I take on rebranding the company with a new name and logo, I've come to have a deep appreciation for etymology (the origins of a word and its ancient meanings). When we recognize why things are named the way they are, where the name extends from and what that meaning means to us you become very aware of the power of a name.
- LaShawn Kenley
- Tags: community company name logo womens apparel
